7 reasons to choose Campaign Monitor for successful email marketing

Sometimes it feels like the whole world is competing for attention in my inbox.  Have you ever felt like that?  Maybe I've subscribed to too many things and have too many email accounts!

But how do you capture the attention of your email recipients?  How do you make your emails stand out in a crowded inbox? 


7 Reasons To Choose Campaign Monitor For Successful Email Marketing


Disclosure:  This is a sponsored post.  All opinions expressed are my own.

Whatever the purpose of your email, you want people to open it, read it and take some kind of action whether that is clicking on a link or buying a product.  You are looking to engage your audience in some way.

As a blogger, I send out an email newsletter and in fact one of my goals for this year is to grow my list of subscribers .  What I want is for people to click on the links in the newsletter to read my blogposts.

Whether you are a small or large business, a blogger or an organisation such as a school or church, you are probably using email to reach out to your community, audience and customers.  There are many different email service providers that enable you to send out emails to your mailing list, create sign up forms and a myriad of other email marketing services and it can be a little confusing to decide which one to use.

Campaign Monitor is one email service provider which offers a very complete email marketing service.  I was given the chance to try it out and see what I thought of it.


7 reasons to choose Campaign Monitor 


Campaign Monitor incorporates the following features:

1. A drag-and-drop email builder with hundreds of professionally designed templates to choose from 

2. Visual journey designer to create more personalized customer emails to keep audiences engaged 

3. Smart segmentation: build targeted segments using customer data in order to send much more relevant emails tailored to individual customers 

4. Tools to create sign up forms and grow your email list

5. A full analytics suite to enable you to evaluate the performance of your email campaign and take action to improve your strategy 

6. Apps: compatible with hundreds of apps, including Wordpress and Google Analytics

7. An award-winning customer service team on hand 24-7 to give expert technical support and 
ongoing strategic services.  Campaign Monitor boasts 99% customer satisfaction.


My experience 


First I had to set up an account.  After registering, the confirmation email told me I would need to log in on a desktop computer.

I set up a Basic account, for 500 subscribers or less, which costs $9 per month.  The cost goes up for larger numbers of subscribers and for Unlimited and Premier accounts with more features.  The Basic account gives you up to 2,500 emails across campaigns and automated emails, customer support via email, all core email marketing features, Insights analytics suite, and basic marketing automation.

Once the account was set up I imported my existing subscribers list  - you can do this manually or upload a file from your computer.  It's all very straightforward.

I then went directly to create an email - my mailing list was long overdue a newsletter anyway, so I thought I'd take the opportunity to send one.

7 Reasons To Choose Campaign Monitor For Successful Email Marketing - Email Builder


What I really love are the professionally-designed email templates - there are so many to choose from and I think they make a huge difference to how your message looks.  Once you've chosen a template you like, you customise it however you want it.  I added my header, my own images - you can crop the to the size you need in the email builder.  I wrote my own text and changed the fonts and colours, added my links.  I found it very easy to use and edit.

7 Reasons To Choose Campaign Monitor For Successful Email Marketing


I liked the social media buttons in the footer; you just select the ones you want to include and type or paste in your links.

7 Reasons To Choose Campaign Monitor For Successful Email Marketing - Social Media Links


You can see how your email will look on both desktop and mobile.

7 Reasons To Choose Campaign Monitor For Successful Email Marketing - Email Preview


Once your email campaign has gone out, you have the tools to track the response to your campaign.  The analytics suite gives you all the data you need to evaluate the performance of your campaign, and includes a tool called Worldview which shows your subscribers and their location in real time on a world map as they open or click on your email. This is great to track if you're sending to a large number of people.

7 Reasons To Choose Campaign Monitor For Successful Email Marketing - Worldview Tool


My email needs are pretty basic at the moment but the possibilities are almost endless.  From personalisation, segmenting and automation to in-depth analysis of your campaign’s performance and much more.  I think that if email marketing is a significant source of revenue for you, or you're looking to make it so, then you could definitely benefit from the expertise and features available from Campaign Monitor and really make your emails stand out from the crowd.


Have a look for yourself at campaignmonitor.com for more information and a demo.

 7 Reasons To Choose Campaign Monitor For Successful Email Marketing




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8 Comments

  1. Campaign monitor works very will with Postcards email builder https://designmodo.com/postcards/

    I recommend you to try it and upload the new template to campaign monitor.

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  2. The share buttons at the bottom are a great feature! And I assume the templates would be easy to use. Thanks for the info. I will be checking into this.

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  3. This is something I need to work on #BloggerClubUK

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  4. it looks pretty straight forward, I'm jut concerned about adding more costs to my blogging while I'm still new. Definitely one to bookmark for the future #KCACOLS

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  5. I have neglected my email list lately I really need to check this out and start getting back to sending out fun email to my subscribers #kcacols

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  6. This is something I definitely need to work on. Something I will look into for sure. Thanks for sharing! #KCACOLS

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  7. The customer service is something that I really look for when I'm adding any new system to my blog so it's good to see that there is such support with this.
    Thanks so much for linking up at #KCACOLS. Hope you come back again next time.
    Mainy

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  8. This is really great to know about, thanks so much for a comprehensive and well illustrated review! x #KCACOLS

    ReplyDelete